What Brisbane Can Learn from the 2024 Paris Olympics
As we look ahead from the 2024 Paris Olympics and to the 2032 Brisbane Olympics, there are some valuable lessons that the Queensland capital can take from the upcoming Parisian games. There are key areas where Brisbane can capitalise on the Paris experience to ensure a successful and impactful Olympic Games in 2032.
Population Growth and Housing Supply One of the most significant factors shaping Brisbane's readiness for the 2032 Olympics is its rapidly growing population. According to UN projections, Brisbane's population is expected to swell from around 2.5 million today to 2.7-2.8 million by the time the Olympic Games arrive. This surge in residents is putting immense pressure on the city's housing supply, which is struggling to keep up with demand. We're seeing price growth and density increases in established areas like Moreton Bay, Logan, and the middle ring suburbs around the CBD. Additionally, new housing developments are springing up further out in places like Ripley Valley, Yarrabilba, and Caboolture to accommodate the influx of people.
Efficient Transportation and Temporary Venues One of the bright spots for the 2024 Paris Olympics has been the city's focus on transportation infrastructure and the use of temporary venues. By investing heavily in public transit options to move spectators to and from event sites, Paris is aiming to avoid the congestion and accessibility issues that have plagued previous games. Brisbane is already well-positioned in this regard, with major projects like the Cross River Rail, Brisbane Metro, and an expansive network of highways and busways connecting the city's various sporting facilities. The ability to utilise existing infrastructure, as well as build temporary venues where appropriate, will be crucial for Brisbane to deliver a smooth and efficient Olympic experience. Leveraging Existing Facilities and Expanding Across Southeast Queensland Another advantage Brisbane holds is the wealth of sporting venues and complexes already in place, from the Gabba and Chandler Sports Centre to the facilities at Nathan and the potential for events on the Gold and Sunshine Coasts. By strategically upgrading and enhancing these existing assets, Brisbane can minimise the need for costly new construction. Additionally, embracing the broader Southeast Queensland region as part of the Olympic footprint opens up a world of possibilities. Hosting events across the Gold Coast, Sunshine Coast, and other surrounding areas not only distributes the burden but also showcases the diverse landscapes and amenities the entire region has to offer.
Fostering excitement and hype in the lead-up As we saw with the 2024 Paris Olympics, the build-up and anticipation in the years leading up to the games can have a significant impact on a host city's profile and appeal. Brisbane is already generating considerable buzz and excitement as the 2032 Olympics draw nearer, and this momentum is only going to continue to build. For property investors and homebuyers, this heightened profile and global exposure for Brisbane could translate to increased demand and price appreciation in the years ahead. By positioning themselves strategically in the market now, savvy investors can potentially capitalise on the "Olympic effect" and secure a piece of the action.
The 2032 Brisbane Olympics represent a transformative opportunity for the city and the broader Southeast Queensland region. By learning from the successes and challenges of the 2024 Paris Games, Brisbane can optimise its infrastructure, housing supply, and event hosting capabilities to deliver a world-class Olympic experience. As the excitement and anticipation continue to build, now is an exciting time to be part of Brisbane's journey to the global stage.
